This checklist is structured to be both comprehensive and easy to digest:

✅ Total Branding Package Checklist

1. 🧠 Brand Strategy & Identity

• [ ] Brand Mission & Vision
• [ ] Brand Values & Personality
• [ ] Target Audience Profile
• [ ] Brand Voice & Tone Guidelines
• [ ] Unique Selling Proposition (USP)

2. 🧩 Core Visual Identity

• [x] Primary Logo

• [x] Secondary Logo (Stacked / Horizontal / Wordmark)

• [x] Icon or Logomark

• [ ] Logo Usage Guidelines

• [ ] Brand Color Palette

  • HEX, RGB, CMYK, Pantone Codes

  • Primary & Secondary Colors

• [ ] Typography

  • Heading Font(s)

  • Body Text Font(s)

  • Usage Guidelines

• [ ] Brand Patterns / Textures

• [ ] Icon Style (Custom or Set)

• [ ] Imagery Style Guide (Photography, Illustration Style)